With his success in the studio, Cudi got more involved onscreen, too, but found time to release his 2017 album, Passion, Pain & Demon Slayin', which featured assists from Travis Scott, André 3000, Pharrell Williams, and Willow Smith. But it was 2013's Indicudthat pushed Cudi to chart-topping heights. Rager and took a brief hiatus to follow his rock roots alongside long-time collaborator Dot Da on their joint WZRDalbum.
The following year, he dropped Man On The Moon II: The Legend Of Mr. Singles like "Day 'N' Nite (nightmare)" hit the top 10 of the Billboard Hot 100 and Cudi's career skyrocketed. Cudi worked on 808s & Heartbreakas well as JAY-Z's The Blueprint 3alongside West and eventually released his Gold-certified debut album Man On The Moon: The End Of Day in 2009. His first official project, A Kid Named Cudi, was released in 2008 and caught the attention of Kanye West who signed the rising star to G.O.O.D. The Cleveland-born MC singlehandedly ushered in a different era of hip-hop in the late aughts. He’s a GRAMMY Award winning, Gold-selling rapper, in-demand producer, songwriter, acclaimed actor, and an “artist” in the truest sense of the word. This is excellent and unique rap and it’s clearly the album to beat for 2018.You can call Kid Cudi a lot of things. Not only do their strengths play strongly off each other, but they each seem to have obviated the other’s weaknesses. It’s been a while since we’ve seen Kanye and Kid Cudi team up and an album like this definitely justifies the wait. “Kids See Ghosts” is pulsating and infectious and “Fire” thumps along to an anthem built on Cudi’s humming.
It keeps a plethora of really interesting shifts swimming down below an ascension of a chorus. 2)” is muscular and rips you along with it. It’s deep and resonant and captures a moment and a feeling better than most songs and most artists are capable of and does this while just being fantastic music. It holds both the tiredness it needs and the forward movement that lifts the listener as much as the song. Cudi’s hook is mass-media gospel in a way that should have televangelists foaming. It’s “Reborn” though that’s my pick of the album. His “Kids See Ghosts off the ropes, Ric Flair on your bitch” sticks with you. First, Kanye gets off a couple of clever lines and then Cudi just runs with it. The distortion of the Louis Prima song “What Will Santa Say” to make a beat is brilliant. The real highlights come a little later in the album though. There’s a strong undercurrent of soul in this album that hits you right from the opening song “Feel The Love.” A song with a name like that was always going to have heart, but that reverberating chorus is transporting and then cutting it with Kanye’s vocalizing is a sledgehammer blow before hitting the break. Great though the end of the album is, let’s take a step back to the beginning. Kanye then gets his turn with a punchy verse on the cycle of gun violence and then the album goes on an extended return to the chorus to end the album. Cudi’s voice matches it perfectly to open it and then he transitions beautifully into a fantastic chorus thrumming with Cudi’s deep hum. It uses a posthumous Nirvana guitar riff as the base of an exceptional beat. The two of them complement each other well with “Cudi Montage” amusingly being one of the best showcases of this team-up. Kids See Ghosts sees Cudi more than turn away the challenge though. Still, he built a niche for himself and newer hit rappers like XXXTentacion and Young Thug definitely draw from his style of rock-flavored rap. His Man On The Moon days were excellent, his other stuff often less so. Kid Cudi is one of those rappers whose influence is undeniable, but whose albums are always something of a crapshoot. At the same 7 songs and 20 minutes as the other two, it doesn’t quite have the tightness of Daytona or provoke quite as much thought as ye, but neither of them have quite the brilliance of Kids See Ghosts. Yeezy season continues and Kids See Ghosts is easily the strongest release of a strong set.
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